Roots 'n' Shoots: March 2017

Please Help RnS!

Google had brought out an algorithm update in May 2017. With previous updates like Panda or Penguin, Mr G had penalized blogs or websites with low quality content and those more focused on aggressive adverts (including multiple ads or pop-up ads in articles). However, many blogs/websites that weren't shady got penalized beyond recovery too and a lot of people lost their income. The May 2017 update has had wide-scale effect on blogs and websites, but without any explanation from Mr G as to why or what it does. RnS has been hit by it too and hard. RnS organic search stats (i.e. users from Google) have dropped by 75% since. Even though RnS is not a source of income, I tried to figure out why RnS is being culled. It seems that it doesn't really have anything to do with RnS per se, but likely because RnS is FREE and not paying for page ranking (via AdWords or Ad Ranking). Now it is likely being aggressively shoved to lower page rankings to accommodate the paid ads.

I would fully appreciate any sharing of RnS via email, social media or whatever, because I cannot rely on Mr G anymore to get RnS' content where it is needed. I have (re)registered RnS with Bing and I have also switched to DuckDuckGo as my primary search engine.

Thank you & Enjoy the content!

- The Shroom -

Saturday, 18 March 2017

Friends of Free Wildlife

FreeMe wildlife rehabilitation centre was a volunteer organisation run by a board of directors, a small core staff and volunteers. The volunteers were the main workforce behind FreeMe and their hard work and dedication has facilitated the care and release of orphaned, sick and injured indigenous wildlife. They founded FreeMe back in 1997 in the north side of Johannesburg near the Rietfontein Nature Reserve and it was one of the only wildlife clinics in the area, since out veterinary clinics are not educated or equipped in dealing with wild animals. They used to collaborate with many veterinary clinics that treat the animals pro bono and organised drop-offs to be collected later and taken to FreeMe.

I myself had dropped off a few animals at the centre and kept an ear open about any news surrounding FreeMe. Little more than a year ago (November 2015) I had heard that the FreeMe volunteers had called for a resignation of 4 board members due to a dereliction of duty, which included the mistreatment of animals and the misappropriation of funds. The NSPCA (National Council of the Society for the Prevention of Cruelty to Animals) has received many complaints regarding the care and wellbeing of the animals at FreeMe. This lead to a temporary closure of the facility, which later had become a permanent situation.

Recently the Friends of Free Wildlife (FFW) had stepped in and taken over the role of FreeMe. They have located a property to house the facilities and are fully complaint to take in wildlife. They require some expansion and modification to the existing buildings, which you can support through donations.
I hope that they receive all the funding and support they require in no time, since we are all counting on them to rescue, rehabilitate and release our suburban wildlife!

Links of FFW:

Sign the Petition for the resignation of FreeMe board members

Donate


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